Looking around, we can see the impact of Artificial Intelligence and machine learning on the marketing strategies adopted by companies. As the competition for customers’ attention increases, businesses are starting to think of innovative ways to attract and retain customers, one way to achieve that is through AI. In this blog, I will feature 4 ways in which AI helps your brand stand out.
Artificial Intelligence is making it easier for us to collect data, analyze it, then come up with useful conclusions. It’s making the content we publish more relevant to the users. As AI keeps progressing, so will the ability to utilize it to improve digital marketing strategies and capture valuable customer insights.
2- AI & Customer Obsession
AI is helping companies predict user behavior and personalize their products, services, and messages based on it. With its ability to collect data based on location, past behavior, and historical data, AI gives the users a good feeling that this product was built for them and customized to match their needs.
A new report from marketing analytics platform Invoca, Emotions Win: What Customers Expect in the Age of AI, finds that when brands implement new technologies to improve customer experiences, over 50% of customers believe a combination of human and automated support will be required in the future.
Artificial Intelligence can help empower your company’s online channels. AI-assisted content creation tools study the type of content you need to create, as well as which content types need to be optimized. AI can also be useful in content generation – companies like Forbes, The Washington Post, Reuters, and the BBC, are already using AI to generate more content, faster.
4- AI & Talent Acquisition
Hiring the best talent is critical for any business, and Artificial intelligence is taking the recruitment processes of companies by storm. AI can help recruiters in several ways, it can help in the screening process based on the candidates’ skills (not gender, race, or any other biased factor). Also, as social channels evolve, live video chats and rapid two-way engagement is almost an expectation. Combining a rich content experience with immediate responsiveness can give you great results – you will have faster inductions, group interviews, and easier information sessions. To achieve that, consider using a chatbot. Utilizing a polite, brand-aligned and AI-powered voice to manage candidate interactions can work well.
From AI to data, top innovations in the recruitment field help you to recruit the best people your company needs to succeed. A tool you have to take a look at is AIESEC’s Partners’ Portal, use it to hunt for the top talents!
